Algerian manager Adel Zerrouk takes charge of Seat and Cupra in France
This story has a map. Tap to see itVolkswagen Group France appointed Adel Zerrouk, an Algerian, as managing director of its Seat and Cupra brands in France. He took up the post on 7 September.
Zerrouk, aged 45, replaced Pedro Fondevilla, who left after 18 years with Seat. He had joined Seat and Cupra France only on 1 July, as head of the commercial department.
He began his career in 2006 at Sovac, then Volkswagen's importer in Algeria, where he managed the Seat brand for eight years. He was commercial and marketing director of Peugeot Algérie from 2015 to 2017, then a zone manager for Stellantis in Morocco. From 2020 he ran Seat and Cupra at the Centrale Automobile Chérifienne, Volkswagen's importer in Morocco.
He holds an MBA in marketing and speaks French, English, Arabic and Polish. Algerian media reported the appointment on 17 September.
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